IRN NOVEMBER-DECEMBER 2013
22
RENTAL SURVEYS
Europe:
Time utilisation trend
increasing utilisation levels (52%) and have
more aggressive investment policies, with
50% expecting to increase spending by at least
10% next year (against an average of 30% for the
whole of Europe).
German rental companies are cautious on
investment and recruitment – near the European
average in both measures – but are optimistic for
the year ahead and also very positive on current
business conditions, with a +36.4% balance of
opinion (second only to the UK).
FIGURE 6
+23.9%
20.0%
36.1%
43.9%
+18.6%
21.2%
39.0%
39.8%
+7.3%
23.6%
45.5%
30.9%
+5.6%
26.8%
40.8%
32.4%
+14.3%
21.4%
42.9%
35.7%
+5.1%
24.6%
45.8%
29.7%
+11.4%
24.1%
40.5%
35.5%
+22.4%
17.0%
43.6%
39.4%
150%
100%
50%
0%
-50%
Deteriorating
Balance of opinion
Same
Improving
Q
3-09
Q
4-09
Q
1-10
Q
2-10
Q
3-10
Q
1-11
Q
2-11
Q
3-11
Q
4-10
Q
2-13
Q
3-13
Q
4-12
Q
3-12
Q
2-12
Q
1-12
Q
4-11
Q
1-13
The ERA/
IRN
RentalTracker survey for Europe is
sponsored by the International Rental Exhibition
(IRE)
“The Nordic region
remains one of Europe’s
most buoyant areas
and three quarters of
respondents from the
region are expecting
further improvements
next year.”
Finally, it is worth noting the positive spending
plans of Italian companies – 55% expect to
increase spending by at least 10% next year.
This runs counter to the generally less optimistic
views expressed in the survey by Italian
companies.
It is possible that this reflects a desire among
Italian companies to start reinvesting after several
years of very low spending, and after all, a 10%
increase on ‘not very much’ remains ‘not very
much’.
IRN
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