CONTACT ERA:
EuropeanRental Association (ERA)
AvenueJules Bordet 142
B-1140Brussels
Belgium
Tel: + 32 2 761 1604
Fax: + 32 2 761 1699
E-MAIL:
Secretariat-Administration:
Secretary General:
of thepeople that arise from theapplicationof
information technology. Since2007hehas alsobeen
lookingat eMarketingandDistanceSelling, studying
the influenceof the Internet andbuyingbehaviours.
■
ChrisWehrman, CEOof theAmericanRental
Association (ARA), andGrahamArundell,managing
director of HireAssociationEurope (HAE) and
chairmanof theERAStatisticsCommittee, will focus
on trends in theUSandEuropean rental industries.
A roundtablewill bededicated to the conference
themeon the internet. Twoexpertsof the
internet business, EugenRuss, CEOof Erento,
the international online rentalmarketplace, and
Christian Seifert, CEOof Avenit AG, a leading
e-business solutionprovider, will focuson the
impact of internet in theequipment rental business.
RichardRobinson, director at Google, headof
B2Bmarkets, will close theConventionon26June.
Richardhas spent over 15years assisting companies
in thebuildingof brands and thedevelopment and
implementationof go-to-market strategies. Hehas
ledmany strategicmarketing initiatives across
variousbusiness and technologyareas. At Google
hehelpsbusinessesdevelophighlyeffectivedigital
strategies.
TheERAConvention2014will bemoderatedby
Nadine Dereza. Nadinehaspresented for CNN,
SimplyMoney, BBC, SkyTV, SABCandSummit TV. She
interviews chief executives and seniormanagement
teamson their company’sperformanceand results,
andpresents reportsonall themajor business and
financial stories.
Nadine will also moderate the seventh European
Rental Awards dinner, which will take place on 25
June, also at the RAI. The awards, which are jointly
organised by
International Rental News (IRN)
and the
ERA, will comprise six categories aswell as a special
LifetimeAchievement Award.
ERA president, Vesa Koivula, says the convention
has over the years become a not-to-miss meeting
place for Europe’s equipment rental industry; "It
gathers several hundred high level leaders of
rental companies from all over Europe and beyond,
representatives of national rental associations and
suppliers to our industry.” So make sure you are
there!
■
“The aim is to help the
attendees to get a clearer
picture of the opportunities
and challenges represented
by the new technologies
for our business.”
63
ERANEWS
The ERA’s ninth annual convention takes the internet as itsmain theme, with
experts from business, academia and politics helping delegates understand the
long term impact of theweb. ERA reports on the three-day programme.
Amsterdam2014
T
he ERA Convention 2014 will take place in
Amsterdam from 24 to 26 June 2014 at the
RAI Exhibition and Conference Centre. This
is the third time it has been held alongside the
International Rental Exhibition (IRE), but this year for
the first time it also coincides with the APEX aerial
platformexhibition.
The preliminary programme, online registration,
the hotel booking and other information related
to the event are available on the ERA website at:
Themotto for thisninthConventionwill be ‘Internet
as aGameChanger’. Theaim is tohelp theattendees
to get a clearer picture of the opportunities and
challenges representedby thenew technologiesand,
in particular, by the increasing use of the internet,
including the potential role taken by the large
internet networks in the equipment rental industry
in the future.
TheConventionwill start on24JunewithaCEO
Panel, agatheringCEOsof very largeEuropeanand
US rental companies – includingMichael Kneeland
of United rentals - aswell as contractors.
On25June, during thePlenary session:
■
JudithMerkies, MEP
andauthor of thebook
The Lease Society - The
Endof Ownership
, will give
anoverviewof a topicof
interest at aEuropean
institutions’ level.
■
CorMolenaarwill sharehis visionon ‘The Future
of theWeb’. In 1999, Corwas appointedprofessor at
thedepartment BusinessAdministrationof the
RSM/ ErasmusUniversiteit inRotterdam. He
researches changes inmarketingand thebehaviour
IRNAPRIL-MAY 2014
AmsterdamRAI will host the ERA conference, the International
Rental Exhibition (IRE), the EuropeanRental Awards dinner and
the APEX aerial platform show, all on the same three days in June.
