Editorial Team
Editor
Murray Pollok
e-mail:
Tel: +44 (0)1505 850 043
Staff Writers
Lindsey Anderson,
Alex Dahm, Lindsay Gale,
Sandy Guthrie, Laura
Hatton, Cristián Peters,
D.Ann Shiffler, Helen
Wright, Euan Youdale
Editorial Director
Paul Marsden
Production Team
Production and
Circulation Director
Saara Rootes
e-mail:
Production Manager
Ross Dickson
e-mail:
Tel: +44 (0)1892 786245
Design Manager
Jeff Gilbert
Designer
Gary Brinklow
Production/Design Assistant
Pippa Smith
e-mail:
Tel: +44 (0)1892 786207
Production Assistant
Louise Kingsnorth
e-mail:
Tel: +44 (0)1892 786246
Sales Team
Advertisement Manager
Lynn Collett
e-mail:
Tel: +44 (0)1892 7862219
Fax: +44 (0)1892 786258
Products & Services
Directory Sales
Paul Watson
e-mail:
Tel: +44 (0)1892 786204
Fax: +44 (0)1892 786258
Finance Team
Financial Controller
Paul Baker
Tel: +44 (0)1892 784088
Financial Assistant
Gillian Martin
e-mail:
Tel: +44 (0)1892 786248
Credit Control
Josephine Day
e-mail:
Tel: +44 (0)1892 786250
Circulation Team
Circulation Manager
Theresa Fox
e-mail:
Tel: +44 (0)1892 786238
Circulation Executive
Hayley Gent
Tel: +44 (0) 1892 786233
Office Manager
Clare Grant
Business Development Director
Peter Watkinson
Publisher
James King
commen
t
September-October 2013
Volume 13 Issue 6
T
he interviews we conduct for the annual World Rental Report always throw up some
interesting features of the rental market; things that perhaps confound or surprise.
This year, it was Brazilian rental company Estaf telling us that World Cup and Olympic
related projects made up less than 5% of its business – dispelling the impression that these
mega-events are singlehandedly fuelling Brazil’s infrastructure sector.
In India, it was Vivek Soni of Indian rental company Gemini describing how the company
has its own version of fleet telematics, comprising a call centre that makes daily telephone
contact with operators, mechanics and clients to check the whereabouts and workload of its
machines.
And in the UK, where there has been little but economic gloom for the past five years,
we hear of a rental company, One Call Hire, investing heavily and managing to grow in a
construction market that is still facing severe challenges.
If there was a theme to this year’s report, apart from surprises, it is that equipment rental
is tending to grow even in the headwinds of economic uncertainty, perhaps even
helped
by
those headwinds. That is certainly the view of senior rental managers in markets as diverse
as the US and India.
Elsewhere this month we have a Chinese theme. Having visited four Chinese aerial platform
manufacturers over the summer we report on their continued investment in production
capacity and their views on the Chinese rental market. We also talk to Sany – one of the
giants of Chinese construction equipment – about its plans to expand excavator sales
outside of China.
We also alert you to another interesting column from Kevin Appleton, who argues that
viewing your business like a football team, with a defence, midfield and attack, can help you
manage your priorities.
If it is management advice you are after then we recommend that you attend the
International Rental Conference in Beijing on 14 October. A long way to go for many of our
readers, I know, but worth the trip when you can also take in a visit to the massive BICES
show at the same time. See page 29 for details.
Enjoy the issue, surprises included.
Murray Pollok
Editor,
International Rental News
Correspondence or comments should be sent to:
The Editor,
IRN
, Southfields, Southview Road, Wadhurst, East Sussex, TN5 6TP, UK.
Tel: +44 (0)1892 784088
Fax: +44 (0)1892 786257
e-mail:
The paper in this magazine originates from timber that is sourced from sustainable forests, managed
to strict environmental, social, and economic standards. The manufacturing mill has both FSC & PEFC
certification, and also ISO9001 and ISO14001 accreditation.
KHL’s rental
portfolio
information-store
/
/
A KHL SPECIAL REPORT
A COMPREHENSIVE GUIDE TO THE
2011 GLOBAL RENTAL MARKETS
FROM
INTERNATIONAL RENTAL NEWS
THE RENTAL
REPORT
Alternative views
A KHL SPECIAL REPORT
10 YEARS OF RENTAL MANAGEMENT ADVICE FROM
INTERNATIONAL RENTAL NEWS
MAGAZINE
MANAGING
RENTAL
04-2008
ERN
Ranking theworld’s largest
rentalcompanies
RankingEurope’s
rgest rentalcompanies
A KHL Group Publication
IRN100: 2004-2008
NEWS
INTERNATIONAL
rent
l
IRN
100
2004-2005
INTERNATIONAL
rent
l
ALSO
INSIDE
:
RENTAL
PRICING
STRATEGIES
&
KEVIN
APPLETON
COLUMN
O
fficial magazine of the
ERA
A KHL Group Publication
Volume 13 Issue 6
September-October 2013
NEWS
T
here is no holding back
C
hina’s
fast growing
AWP
manufacturers
I
nvesting
W
orld
R
ental
R
eport:
interviews from
five continents
p
1
5
P
umping cash:
rental proves
attractive to
pump suppliers
p3
2
G
uide to the
1
st
I
nternational
R
ental
C
onference
on
1
4
O
ctober
p
2
9
p44
IRN 09-102013Cover-MP-EDITED.indd 1
0
20
la
NEWS
INTERNATIONAL
rental
IRN
100
Ranking theWorld’s top 100
rental companies
E
xpanded versionof the IRN
100
published in
theJune 2013 issueof
InternationalRentalNews
3
COMMENT
IRN SEPTEMBER-OCTOBER 2013
NEWS
