BAUMA REVIEW
22
access
INTERNATIONAL
MAY-JUNE 2013
Alexandre Saubot, chief operating officer
of Haulotte Group, attributed the decline
to an uncertain economy in Europe where
customers are hesitant to purchase large
volumes of equipment, instead opting to buy
piece-by-piece.
“There is nothing to worry about, the US
is down because of a timing issue,” said Mr
Saubot. “We have a lot of expectations with
Bauma and the second quarter.”
Nevertheless, financial figures like this
will be concerning for Haulotte, particularly
as the market in North America is showing
signs of growth. At the IPAF stand, CEO
Tim Whiteman shared the association’s rental
report results, which show that rental revenue
growth in the USA will be 7% up on last year,
at $7,442 million. Europe, on the other hand,
will be 4% up from last year, at €2,426 million,
including all the disparities between countries
in that continent.
One of the main sources of revenue for
manufacturers in Europe is replacement, with
many of them stating that customers have put
off replacing machines through the economic
crises and now are being forced to do so
because of the age of the equipment.
This air of uncertainty has not stopped
manufacturers developing their products to
meet modern requirements, however. For
example, JLG launched its compact RS
scissors into the European market at bauma,
following their recent launch in Asia and
North America. At the other end of spectrum
Palfinger Platforms introduced the 90 m
P900 truck mount for a range of applications
including the growing wind turbine market.
Terex AWP is also looking to major energy-
related projects with its 180 foot Genie
SX-180 boom, which was a surprise launch at
bauma, (see Self propelled booms, page 13).
Smaller companies like France-based ATN
are getting in on the act too when it comes to
innovations. It introduced its 11 m working
height PIAF 1100R vertical mast at Bauma,
designed to provide operators with full reach
at 10 m – one of the most commonly-required
working heights in this sector.The company is
also promising a range of new products.
Chinese manufacturers were also making
their mark at the exhibition; and for a number
of them it was their first bauma. For example,
Henan Jiange Crane Company ( JHC) moved
into powered access equipment a year ago, and
already has four scissors and three booms in its
range. While it hopes to be selling 2,000 units
a year in China alone by 2018, the company
was not at Bauma for the European market.
Instead Jack Dai, senior sales manager, said it
was there to attract buyers from developing
countries, including Northern Africa.
On the other hand, Noblelift Equipment,
which also made its debut at bauma was there
specifically to attract European buyers. It had
11 CE-Marked scissor and compact models
on show. Terry Huang, international sales
vice director, said it has sold 100 machines
in China so far but wanted to get up to 2000
unit sales annually in the next two to three
years.
Emerging markets
Fellow Chinese manufacturer Dingli was at
bauma for the first time too, and was targeting
Europe. It had two new scissor lifts on the
stand: The JCPT1612DC has a 200 kg safe
working load, with a 113 kg working load on
its 0.9 m extension deck. Working height is
15.7 m; while the JCPT0607DC provides 240
kg safe working load, or 100 kg on its 0.55 m
extension deck. Working height is 5.9 m.
The company was also showing a new
articulated, self-propelled boom, the 16 m
working height GTB216A. It was launched
in January for the China market but now it
has been CE Marked and Dingli is looking to
begin export.The unit on the stand was sold
to Turkey-based rental company Fatih Vinc.
The relationship between Dingli and Fatih
Vinc illustrates well the potential of these two
emerging markets.
Turkey-based manufacturer ELS Makine
started producing access equipment in 2008,
and this was its first bauma. It launched
three scissor series’ at the show: the EL
Series, EL-T Series and Junior Series. At the
moment each series is represented by one
The Bronto S56KR truck mount debuted at bauma
JLG extended its tracked platform range with
the X17J Plus and X20J Plus
Snorkel launched a high
capacity scissor range
with the S4390RT
The first model, P200 A Smart, in the new
Palfinger Italia joint venture, based in Italy,
which is producing truck mounts up to 3.5 t
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