34
ERACONVENTION
IRN JUNE 2014
THURSDAY - 26thJune, 2014
09:00–10:00
ROUNDTABLE 1: PARTSMANAGEMENT
Speakers:
MartinHolmgren
, CRAMO
Alex Schuessler
, SMARTEQUIP
Moderator:
Guy Cremer -
BOELS
ROUNDTABLE 2: INTERNET
ASAGAME CHANGER
EugenRuss (right)
, ERENTO
Christian Seifert
, AVENITAG.
Moderator:
NadineDereza
10:00–11:00
BREAK – Networking
■
Visit:
INTERNATIONALRENTAL EXHIBITION
11:00–12:00
ERAGENERAL ASSEMBLY
12:00–12:20
BREAK – Networking
■
Visit:
INTERNATIONALRENTAL EXHIBITION
12:20–13:30
GUEST SPEAKER
RichardRobinson
,
Director, Google
13:30–15:30
ERA LUNCHEON
15:30–17:00
■
Visit:
INTERNATIONALRENTAL EXHIBITION
WEDNESDAY - 25thJune, 2014
(Morning)
09:00–10:00
ROUNDTABLE 1: WHAT CANWE LEARN FROM
JAPAN
Speaker:
XiaomingCheng
- BoardMember, JCRA (Japanese
Construction Equipment Rental Association)
Moderator:
MurrayPollok
, KHL
ROUNDTABLE 2: YIELDMANAGEMENT
Speakers:
Bill Plummer
, CFO, UNITEDRENTALS
-
EricHills
, SVP ZILLIANT
-
Ann-CharlotteÅgren
, Financial Manager Cramo
Sweden
Moderator:
CharlesMiller
, CL, MILLERCONSULTING
10:00–11:00
BREAK – Networking
■
Visit:
INTERNATIONALRENTAL EXHIBITION
11:00–12:00
PROMOTION COMMITTEE REPORT
Chairwoman:
FionaPerrin
, HSS
EQUIPMENT TECHNOLOGY
REPORT
Chairman:
MartinHolmgren
,
CRAMO
12:00–14:00
BREAK – Networking
■
Visit:
INTERNATIONALRENTAL EXHIBITION
WEDNESDAY - 25thJune, 2014
(Afternoon)
14:00–15:30
PLENARY SESSION
■
Welcome Address
Vesa Koivula
, ERAPresident
■
Rental versus Ownership
JudithMerkies
, MEP, Author of
“
The Lease Society - the endof
ownership
”
■
The Future of theWeb, an
era of disruption
CorMolenaar
, eMarketing and
Distance Selling
Moderator:
NadineDereza
15:30–16:30
BREAK – Networking
■
Visit:
INTERNATIONALRENTAL EXHIBITION
16:30–17:30
PLENARY SESSION
■
Trends in the US Rental Industry
ChrisWehrman
, CEOof ARA
■
Trends in the European Rental Industry
GrahamArundell
, MDof HAE andChairman
Statistics Committee
Moderator:
NadineDereza
17:30–18:00
BREAK – Networking
■
Visit:
INTERNATIONALRENTAL EXHIBITION
18:00–20:00
EUROPEANRENTAL AWARDS
■
Cocktail Reception
20:00–23:00
EUROPEANRENTAL
AWARDS
■
Dinner
A parts management round table will be held on
the morning of 26
th
June, featuring Cramo’s Martin
Holmgren and SmartEquip’s Alex Schuessler.
After that, the Internet as a Game Changer
roundtable is scheduled - a key discussion ahead of
the event's keynote address in the afternoon
Delegates will have chance for networking breaks
throughout the Convention, and time has also been
set aside to visit the equipment exhibitions.
The ERA Convention takes place at the same time
as the sell-out International Rental Exhibition (IRE)
and APEX international access platform exhibitions
– all three are being held at the Amsterdam RAI
ExhibitionCentre.
Turn to page 21 to read a 'stop press' preview
of the IRE show, which has been expanded to
accommodate highdemand from exhibitors.
Meanwhile, the European Rental Awards dinner
takes place on theWednesday night (25 June) – see
page 36.
IRN
■
Formore details, and to register for the
ERA convention, go to:
upcoming-events/upcoming/ERA-Convention-
2014-and-International-Rental-
Exhibition-15.html
Alternatively, use a smart
phone to scan theQR code on
the left andgo straight to the
webpage.
