43
IRC REVIEW
IRN JANUARY-FEBRUARY 2015
Therightconditions
Thankyou
KHLand
IRN
would like to thank the following
sponsors for the2014 IRC conference:
“If manufacturers and rental companies see
rental as a strategy they should form long term
partnerships, All players in this market must see
rental as somethingwe cangrow together.”
Another speaker at the conference, which was
held at the Double Tree Hilton hotel the day before
Bauma China, was Ken Lousberg, president of Terex
Corp’s Chinese business, which manufactures both
cranes and aerial platforms.
Mr Lousbergsaidmegaprojects inChina, including
thenewDisneyworldsite inShanghai andSamsung’s
Xi’an facility, wouldhelpdevelop the aerial platform
rentalmarket.
He said the conditions were in place for rapid
growth of access rental, including an increased
focus on health and safety, a drive towards greater
efficiency and productivity in the construction
sector, and the development of an infrastructure of
supply of platforms throughnew rental companies.
“It’s not enough to just sell or rent equipment, we
have tomake a difference”, said Mr Lousberg, “The
advantage we all have is that we are right at the
beginning, which is very exciting andwe truly think
the future is bright.”
LiHuaBin,generalmanageratShanghaiJinheyuan
Equipment Rental, warned, however, that despite
his own “very high hopes” for the Chinese aerial
platform market, there
could be a damaging
rush into aerials; “Access
platforms are not very
sophisticated products
so the risk is everyone
sees it as aneasymarket
to get into and rushes
into it, and themarket thengets saturated.”
The keynote speaker was Masaki Kurita, CEO of
Japan’s Nikken Corp; while other speakers included
Greg Parfitt, executive general manager for sales and
specialist businessat CoatesHire; andZengGuang'an,
chairmanofGuangxi LiuGongMachineryandpresident
of Guangxi LiuGongGroup.
IRN
More than280 delegates
gathered in Shanghai,
China, on24November
last year for the second
International Rental
Conference (IRC), organised
byKHLGroup and
International Rental News
(
IRN
).
IRN
reports on some
of the key talking points.
Terex China president
Ken Lousberg
Seven speakershavebeen confirmed for the2015 International Rental Conference (IRC) takingplace in
Beijingon21 September on the day before theBICES construction exhibition.
EnilsonMoreirade Lima, CEOof AGeradora, oneof Brazil’s largest rental companies; VivekSoni, co-CEO
of Gemini Equipment andRentals in India; GaryKucher, CEOofMongoliaHoldings, theHertzEquipment
franchiseholder forMongolia; andNi Xinli, Chairmanof JiangsuTongyuanMachinerySalesandService, a
Chinesedealer and rental company, haveall confirmed their participation.
Inaddition, Jia Li Cai (ManagingDirector, MachineryManagement &Rental Divisionof theChina
Construction IndustryAssociation), JimBarr (VicePresident/General Manager Greater ChinaSalesand
Service, TerexAWP), andMichel Petitjean (SecretaryGeneral of theEuropeanRental Association)will
participate.
The conference is supportedby theBICESexhibitionandby supportingassociations IPAFand the
MachineryManagement &Rental Divisionof theChinaConstruction IndustryAssociation (CCIA). Sponsors
for the2015 conferenceare: Gold: Genie, Silver: JLG.
Confirmed for the2015event
GOLD
SILVER
SUPPORTING
T
here is a widespread view that China is
poised to become a major equipment rental
market. However, as delegates heard in
Shanghai, ‘poised’ may not be themost appropriate
word, with some cautioning that the timing is not
at all certain.
For example, Lawrence Poh, CEO of Lei ShingHong
Machinery – Caterpillar’s largest dealer inChina and
operator of amajor rental business – told delegates
that while he believes that exponential growth will
come, challengesmust be overcome first.
He saidLei ShingHong’sown rental business faced
problems during its first 10 years, including the
wrongproductmix, higher thananticipated logistics
costs, baddebts and competition from local players.
”It’s not any easy journey. But if you are going to
be a rental company is
China you have to take
the long term view,” he
said. His own view is that
it could take a further 10
years before the rental
business fully establishes
itself.
Lawrence Poh, CEO, Lei Shing
HongMachinery
SUPPORTINGASSOCIATIONS
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