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AWARDSSHORTLISTS&ERACONVENTION
IRNAPRIL-MAY 2014
Nationwide Platforms (UK)
Nationwide Access created an extensive marketing
campaign around the new Pecolift low-level access
platform that it added to its fleet in 2013.
The effectiveness of the campaign can be
measured by the fact that the company attained
70%utilisationon the fleet of 1000Pecolifts.
The campaign, undertaken during the first
six months of 2013, included 30 trials and
demonstrations around the UK, internal
communications to Nationwide staff to familiarise
them with the machine, a professional video,
leaflets, web content (a special Pecolift landing
page) anddigital communicationswith customers.
In addition to the high utilisation rate reached
for the fleet, Nationwide says it managed to get
the Pecolift rented to prestigious projects and
major industrial sites, including St Barts Hospital
in London, Heathrow Terminal 2, Hartlepool Power
Station andHeyshamNuclear Power Station.
IRN
Award sponsors
Gold Sponsor is Ritchie Bros.
IronPlanet sponsors the awards drinks reception.
Silver sponsors are Caterpillar, Grindex and Hilti.
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