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AWARDSSHORTLISTS&ERACONVENTION
IRNAPRIL-MAY 2014
Other benefits of LED lamps, says Tower Light,
includezeromaintenance, longer life, lowerdisposal
costs, and the ability to be restarted when hot,
unlikemetal halide lamps that have to cool first.
RENTAL SAFETY CAMPAIGN
OF THE YEAR
AFI (UK)
AFI is shortlisted for its development of the
SmartZone, a device that controls andmonitors the
use of powered access platforms and ensures that
machines cannot be operated by anyone who has
not been properly trained and authorised to use
them.
The system recognises a smart card – such as an
IPAF PAL card – and will only unlock the machine if
the operator has the required licence category and
if the card is not out of date.
In addition, the system builds up a profile of what
each operator has been doing and will prompt
familiarisation training if the operator has never
used a particularmodel. Similarly, it will prompt the
user to carryout pre-use checks if heor shehasnot
operated amachine for the previous 24hours.
In addition to these features the system can also
be used to create a geofence, with the machine
unable to restart in areas outside the prescribed
zone. Also included is an autolock capability, if a
machine is left without being locked.
The system successfully completed trials with a
major client, BAE Systems at the Portsmouth Naval
Base. AFI says BAE is now looking to use the system
at amajor site in theUK.
Lavendon Group (Europe)
Europe’s largest powered access rental company
created a ‘Your safety, our priority’ campaign
targeting both its own employees and external
customers.
The campaign, including printed, digital and
video content in four languages, aimed to provide
straightforward and consistent way of informing
and engaging its customers on key areas of health
and safety.
A key part of the initiative was to involve
employees in thedevelopmentof the tools,withstaff
at five locations in theUK, France, BrusselsGermany
and the United Arab Emirates participating. This
also served to show customers that its employees
played an important role in maintaining safety on
their jobsites.
Lavendon says the all 1500 of its staff have a
copy of the ‘Your safety, our priority’ guide, helping
codify high standards of the group to all new and
existing staff, and that the programme as raised
awarenesswith its customers about the importance
Lavendon places on safety and demonstrates the
high standards thatmust bemet.
In the process, the online health and safety
sections of Lavendon’s websites have been
transformed from a static, seldom updated page to
“a sixpage journey featuringvideos, downloads and
health and safety guidance.”
Ramirent (Finland)
Ramirent’s safety campaign was firmly targeted
at workers on construction sites in Sweden. It
set up a trailer equipped with safety information,
equipment and videos and went on a countrywide
tour visiting 28major construction sites during the
year, providingadviceand information tomore than
5000 siteworkers.
The trailer would arrive on site at a pre-arranged
time, giving workers a welcome break from the
routine while doing something useful. As part of
the programme Ramirent developed a TB Safety
Guide (TB stands for Tryggare byggare – Swedish
for safer construction workers) for use on smart
phones.
The guide provides guidance on issues such as
working at height, dust control, vibration levels on
hand-held equipment and lifting.
As well as improving safety knowledge on sites,
Ramirent also used the trailer to visit its own
depots and improve its staff knowledge on safety
and related products. The programme has led to
an increase in demand for safety-related products,
led customers to ask for more training, and made
an obvious connection between machines, safety
knowledge andRamirent.
RENTALMARKETING
CAMPAIGNOF THE YEAR
4-punto-1 (Italy)
Facing extremely difficult economic conditions, four
of Italy’s biggest rental companies decided to work
together to create an alliance that would provide
customers with a single point of contact for a wide
range of products.
The four - Venpa (access and earthmoving
equipment), Milantractor (power rentals). Tecnifor-
Fae (portable accommodation) and E-Mac (cranes
and scaffolding) - created a rental alliance called
4punto1 designed to offer equipment to large
customersworkingonmajor projects.
The alliance was launched in March 2013 with
a joint marketing and promotions plan, which
included the alliance presenting the concept to 100
of the largest contractors in Italy.
The concept has already paid off, with 4punto1
winning work on major projects, including the new
Metro 5 line in Milan, the Hotel Marriott project on
Sacca Sessoly Island in Venice, and the Expo2015
site inMilan.
Hewden (UK)
Hewden created a Core Fleet of its most popular
30 products - excavators, telehandlers, dumpers,
rollers, scissor lifts and telescopic booms – and
guaranteed that any orders from the Core Fleet
placed before midday were guaranteed delivery
the following morning, while orders place between
midday and 5.00 pmwould be delivered before 5.00
pm the next day. If it failed to deliver customers
would receive a £100 credit note, no questions
asked and awritten apology fromour CEO.
The initiative has succeeded. It has broadened
Hewden’s appeal to the small and medium sized
contractors and builders, with business to these
customers increasing by 11%, and it has increased
time utilisation on the core products from 53% to
62% (on a now larger fleet).
As of 20 February this year, Hewden had made
35145 Core Fleet deliveries, of which 35074 were on
time, giving a success rate of 99.8%.
The success of the programme has led Hewden to
invest heavily in the core fleet, spending£35million
onmore than500newmachines last year andplans
to invest more than £40 million on the core fleet
this year.
AFI
Ramirent
Hewden
