International Rental News - April/May 2014 - page 28

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AWARDSSHORTLISTS&ERACONVENTION
IRNAPRIL-MAY 2014
2013 also saw the company implement some
initiatives to improve customer service and
satisfaction levels and now uses a third party
online feedback system called Trustpilot to gather
customer responses. Around 75% of its business is
repeat business.
The company’s professionalism is highlighted
by the number of important projects it has been
involved in, including London Crossrail, the SSE
Hydro Arena in Glasgow and the Olympic Aquatic
Centre legacy project.
Hotmobil (Germany)
Hotmobil has exploited the shift towards a rental
culture inmainlandEurope to rent a rangeofmobile
heating, chiller and steam units. The company,
which employs 80 people and has a fleet of 1000
rental units throughout Europe, also has expertise
in product design, manufacturing some of its own
units.
Its rangeofheatingunitsspans ratings from40kW
to 2.5MW, suitable for supplying hot water during a
renovationproject or for temporary structures such
as marquees. For example, it rented hot water for
showers for the Formula 1 race at Silverstone in the
UK andduring the Tour de France.
In meeting the needs of a growing rental market
Hotmobile has been able to develop products
specifically designed for rental applications,
including the 150 kWMHZ 150 trailermountedboiler,
the smallest trailerised unit in its range. Weighing
just over 1500 kg, it can deliver up to 2580 litres
of domestic hot water per hour at 10 bar, or deliver
heatingwater at up to 90degrees at 3 bar.
Industrial Access (Romania)
Faced with the challenge of a depressed Romanian
construction market Industrial Access reported
“the most challenging year in the history of our
company”.
It responded to the crisis in several ways, but
mainly by improving on its internal processes and
increasing the amount of work done by computer
systems. This allowed it to streamline its staffing
from 55 to43 people.
It integratedall its computer systems intoa single
Smartrent system, giving instant access to all its
processes, from asset management to customer
service. Automation of processes was important:
for example, the service department now has five
automated key performance indicators, while sales
staff have online decision making tools allowing
them to take swift and effective decisions.
The company maintained its presence in four
countries – with seven depots in Romania, two in
Bulgaria, and one each in Serbia andMoldova – and
despite the challenging conditions managed to
keep reductions in its profit to less than themarket
slowdown andmaintained a strong cashposition.
RENTAL PRODUCT OF THE
YEAR
Firefly
(Cygnus hybrid generator)
Firefly launched its new Cygnus Hybrid Power
Generator (HPG) inApril 2013, offering customers an
integrated power solution that can combine with a
range of power sources such as solar, wind, battery
Industrial Access
Hotmobil
+1.320.251.8696
Americanqualitywith
Europeanconvenience.
Available from
Amsterdamwarehouse.
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