CONTACT ERA:
European Rental Association (ERA)
Avenue Jules Bordet 142
B-1140 Brussels
Belgium
Tel: + 32 2 761 1604
Fax: + 32 2 761 1699
E-MAIL:
Secretariat-Administration:
Secretary General:
decrease of 0.1% over 2011.
The estimate for 2013 is showing slow growth with
an average increase of 0.7% over 2012.
The growth forecast for 2014 and 2015 is 2% and 3%,
respectively, which means that growth is expected to
remain moderate in the near term but will start to
gain speed in 2015.
As with the overall economy, national rental
markets across Europe remain quite different. The
picture shows some countries with strong growth,
like Norway, and many others with growth levels
comparable to their national economies. Still others,
with young rental industries like Poland, as well as
more mature rental markets like Spain or Italy,
have had a very difficult year due to the economic
environment.
Based on 2010 statistics, and for the 12 countries
covered under the study, the structure of the
European equipment rental industry (without
operators) is as follows:
■
Number of rental companies
(without operators): 13900
■
Number of persons employed
(without operators): 114600
The 2013 Report contains 75 pages of statistical
information with expanded details per country.
Each country has four pages of detailed information
in local currency in order to measure trends
independent from any variations in exchange rate
against the Euro. The UK also has an additional four-
page special report.
The report, commissioned by ERA is available to
ERA members for €300 and to prospective and non-
members for €900. For copies please contact the
European Rental Association – see contact details on
this page.
■
“This validation of the UK
equipment rental market,
following a first, modest
attempt in Sweden in 2012,
has confirmed the value of
such an exercise and it is
envisioned to repeat it in more
rental markets of significance
in the future, such as France
and Germany.”
43
ERA NEWS
The ERA has published its
latest in-depth study of the
European rental market,
which this year includes a
special look at the UK rental
market. Michel Petitjean, ERA’s
secretary general, reports.
Rental industry
report 2013
T
he
European Equipment Rental Industry
2013 Report
is now available. It contains a
country-by-country analysis over 12 European
countries with an additional and exclusive project for
the 'validation' of the UK rental market.
The report includes detailed market size
information for the years 2010-2013 and key ratios,
among which are included fleet size, investment, and
penetration rates. It also contains forecasts for the
years 2013 and 2014 for each country.
UK market focus
The objective was to achieve both a validation of the
market size of the equipment rental market in the
UK as well as additional information on the market
structure, such as the breakdown of rental revenues
by equipment type and by market categories/
customer segments.
During the consultations with stakeholders (large
and representative UK rental companies, main UK
equipment rental associations), a set of key topics
was identified and addressed, such as:
■
The construction of a classification of product
categories, groups and sub-groups, allowing
for an estimate of UK revenue broken down by
product categories.
■
The formulation of a classification of market
categories/rental customers, allowing for an
estimate of UK revenue broken down by main
market categories.
■
An estimate of UK rental revenues where
equipment is rented with an operator.
■
A comparison of ERA market size estimates with
those of the key UK stakeholders.
This validation of the UK equipment rental market,
following a first, modest attempt in Sweden in 2012,
has confirmed the value of such an exercise and it
is envisioned to repeat it in more rental markets
of significance in the future, such as France and
Germany.
This could be the opportunity to analyse in more
detail the structure of rental markets composed of a
mix of pure rental operators and distributors/rental
players.
NACE classification
Thanks to the new NACE rev. 2 classification of
economic activities, we have moved almost entirely
to official data sourced from National Statistics
Offices, since they offer the most robust and reliable
information on a transparent basis across all
countries. (NACE is the European industry standard
classification system.)
Key report findings
In 2012, the total size of the European equipment
rental market (without operators) was €23 billion
at 2012 exchange rates, representing an average
IRN NOVEMBER-DECEMBER 2013
