41
BICES/IRC REPORT
IRN NOVEMBER-DECEMBER 2013
from customers. Many of the larger distributors
in China now have hundreds of low-hours, used
machines available. “That is why rental has become
such a hot topic for dealers,” she said.
These pressures are forcing local manufacturers
to make changes. In the case of Zoomlion, for
example, one answer is a shift to new markets, with
the company announcing at BICES that it aims to
be manufacturing agricultural machines and heavy
trucks in China within three to five years through
collaborations and joint ventures with western
manufacturers. The company has previously focused
almost entirely on construction equipment.
Another strategy is to continue to increase export
sales, something that Sany, for example, is now
focused on. The company’s Road Machinery division
told
IRN
that it will start to sell its motor graders
in North America next year as a first step into the
market, with compaction machines to follow. Three
models will be assembled at Sany’s plant in Atlanta.
Around 15% of Sany Road Machinery’s revenues are
generated by export sales, mainly to emerging South
America, Middle East and Asia Pacific.
Xie Zhixia, chairman of Sany Road Building, told
IRN
that the intention was to increase export sales to 30%
of the total within three years and 40% within five.
Much of this growth will be in developing markets, but
the move into North America is indicative of Sany’s
ambition to compete in mature construction markets.
Elsewhere at the show there was continued evidence
of the acquisitiveness of China’s manufacturers, with
Beijing Jingcheng Heavy Industry’s stand taken up
with machines from Italian aerial platform supplier
Airo Tigieffe – of which Jingcheng is now majority
owner – and Japan’s Nagano, acquired in late 2011.
Jingcheng Nagano makes excavators in Beijing,
in addition to the Nagano-made sub-8 t excavators
produced in Japan (and sold as Hanix in Europe).
In China, where the business uses the NKK brand,
it is trying to expand its excavator sales and part of
the strategy is to expand upwards in sizes beyond
Nagano’s traditional 8 t limit. At BICES, it showed pre-
production 22 t and 30 t crawler excavators, and there
are plans for the range to go up to 45 t, eventually.
Also on the cards is a new series of mini excavators.
Aerial platforms were again much in evidence,
although there was no sign of the low-cost Genie
telescopic boom and scissor lift that Terex AWP
launched for Chinese markets last year.
Terex AWP says it has side-lined the lifts - the
12 m V1200 boom and 5 m push-around PS500 scissor
– because it found that Chinese customers were
looking for its existing products.
Chinese manufacturer Dingli launched its new
11.5 m working height AMWP81115 mast lift with jib at
the show, destined for delivery to dealers in western
Europe and Australia before the end of the year.
The AMWP81115 mast lift with jib is modelled on the
Toucan machines now produced by JLG.
Also new at BICES were scissors and vertical mast
products from US/Chinese manufacturer EHM, which
is targeting markets in the US, Europe and China.
Among its products is the all-electric, vertical mast
E12 Master, available 4.3 m and 5.5 m platform heights.
The focus next year turns to Shanghai, with the
return of the bigger Bauma China exhibition, taking
place on 25 – 28 November, 2014.
IRN
Jingcheng Nagano’s new 22 t NKK NS
220C excavator on show. A new 30 t
unit was also launched at BICES.
LiuGong Machinery used BICES
to introduce its largest ever
excavator, the 70 t 970E,
developed for large scale
quarrying and mining
operations.
