WOMEN IN ACCESS
35
JULY-AUGUST 2013
ACCESS, LIFT & HANDLERS
quality people and get bids.
Rothenbuhler says the company’s biggest
challenge is getting to the bargaining table and
being viewed seriously – though she’s not sure
it’s because the company is woman-owned or
because they’re a locally owned U.S. company.
“Procurement departments are constantly
being challenged to broad sweep and minimize
the amount of vendors they have to work with
and the stigma seems to be that bigger is
better,” she says. "Our goal is to be the best
supplier and work with the best vendors. We
utilize centralized purchasing but we’ll screw
our field and quality of our worksites and
departments if we over generalize and try to
minimize vendors just based on size and sales
ability. We try to move past the presentations
and go for quality, innovation, efficiency
and customer service and we are constantly
working to provide the same.”
To provide the best workforce, Birch provides
thousands of hours of paid training with
internal and external hosts. Training includes
equipment maintenance, operation, safety,
personal growth, customer service, leadership,
streamlining efficiencies, technical, office
systems, GSPS tracking, equipment rental
management systems and more. Enhancing her
team also isn’t dependent on anyone’s gender,
skin color or age.
“If a person is amazing, it’s easier to focus
on goals, productivity, safety, profitability,
improvement and having a damn good time
being part of an awesome team,” Rothenbuhler
says. “I’m more interested in character, drive,
intelligence and humor; and you can see
companies emulate that too. I see the other
Managers at Birch hiring, training and recruiting
in the same fashion; it’s a big part of our
success. Good people bring good people in the
form of co-workers, customers and vendors.”
In all, Rothenbuhler loves her career and the
places she gets to see with her team. “There’s
just something perfect about people who like to
build things. The worlds our customers give us
a glimpse into are awesome.”
To get to a place where people are as satisfied
as her, she says work hard and work smart by
studying the industry, business basics and self-
success philosophies.
“It’s only up to you; any person or thing in
your way is just an excuse,” she says. “When
your jobs seem menial or mundane or you just
don’t like them, try to figure out ways to do
them better, safer, more thorough; and enlist
the hell out of your co-workers and teams. If
you don’t respect yourself how can anyone
else? And if you hold your head high, enjoy
working your ass off, work toward your personal
and team goals and having a damn good time
doing it – how can anyone not respect you and
want to help you grow?”
■
“If a person is amazing,
it’s easier to focus on
goals, productivity, safety,
profitability, continual
improvement and having a
damn good time being part of
an awesome team.”
SARAH ROTHENBUHLER, owner of Birch
Equipment Rental & Sales
Mastclimbers
LLC
.
Mastclimbers LLC E-mail:
Tel: +1 (678) 680-6730 Fax: +1 (678) 680-6733 Cell: +1 (404) 307 4140
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