International Rental News - June 2014 - page 61

61
PRODUCTS AERIALPLATFORMS
IRN JUNE 2014
E
very year the International Powered Access
Federation (IPAF) produces its US and
European Powered Access Rental Market
Reports. Its 2014 report shows Europe remains
stable, marked by stark differences across different
countries.
Germany, Norway, Sweden and the UK saw their
rental revenue increase around 5%. However,
rental companies remained cautious and kept an
unchanged split between construction and non-
construction applications.
In Germany, fleet size and rental rates increased
slightly. In Sweden, fleet size and rental revenue
Theworldwidemarket
is picking up, albeit slowly,
andmanufacturers are
innovating tomeet the trends
that have emerged during the
difficult economic years.
EuanYoudale reports.
increased while rental rates were maintained at
a stable level. Other countries such as Denmark
and France saw the rental market remain flat or
decrease slightly. In Denmark, neither the fleet nor
the rental rates increased.
Marking the contrasts across Europe, rental
decreased in Finland, Italy and theNetherlands, and
decreased strongly inSpain. Overall, the report says
growth is expected in Europe in 2014.
From a manufacturer’s perspective, JLG said its
first quarter 2014 financial results showed orders
fromEurope coming ina littleearlier thanexpected.
Frank Nerenhausen, JLG president, comments, “I
think we feel collectively that the bottom has been
reached and there are growth opportunities albeit
distributed within the region. You’ve got certain
areas that are expected to grow 3% and 4%, and
those that are in decline, and that’s going to be
an issue for a while – it’s some slow recovery on a
regional basis, early stages.”
Turning to theworld’sbiggest aerialworkplatform
(AWP)market, theUS reboundedwith stellar growth
of around 10% in2013, says the IPAF report. It results
from a slight increase in new machine investment
coupled with a reduction in fleet sell-offs. Similar
fleet growth is expected in 2014.
At Genie, which has consistently outshone Terex
Corp’s other divisions, NorthAmerica is the primary
driver of recovery. “The way I would describe the
market is predictable and positive,” says Matt
The 180 ft (54.9m) Genie SX-180 from
Terex AWP at itsMoses Lake plant in
Washington state, US.
Positivemarkets
Metrolift purchases the 100000
th
Skyjack SJIII 3219.
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