Editorial Team
Editor
Murray Pollok
e-mail:
Tel: +44 (0)1505 850 043
Staff Writers
Lindsey Anderson,
Alex Dahm, Lindsay Gale,
Sandy Guthrie, Laura
Hatton, Cristián Peters,
D.Ann Shiffler, Helen
Wright, Euan Youdale
Editorial Director
Paul Marsden
Production Team
Production and
Circulation Director
Saara Rootes
e-mail:
Production Manager
Ross Dickson
e-mail:
Tel: +44 (0)1892 786245
Design Manager
Jeff Gilbert
Designer
Gary Brinklow
Production/Design Assistant
Pippa Smith
e-mail:
Tel: +44 (0)1892 786207
Production Assistant
Louise Kingsnorth
e-mail:
Tel: +44 (0)1892 786246
Sales Team
Advertisement Manager
Lynn Collett
e-mail:
Tel: +44 (0)1892 7862219
Fax: +44 (0)1892 786258
Products & Services
Directory Sales
Paul Watson
e-mail:
Tel: +44 (0)1892 786204
Fax: +44 (0)1892 786258
Finance Team
Financial Controller
Paul Baker
Tel: +44 (0)1892 784088
Financial Assistant
Gillian Martin
e-mail:
Tel: +44 (0)1892 786248
Credit Control
Josephine Day
e-mail:
Tel: +44 (0)1892 786250
Circulation Team
Circulation Manager
Theresa Fox
e-mail:
Tel: +44 (0)1892 786238
Circulation Executive
Hayley Gent
Tel: +44 (0) 1892 786233
Office Manager
Clare Grant
Business Development Director
Peter Watkinson
Publisher
James King
commen
t
November-December 2013
Volume 13 Issue 7
F
rom a rental perspective, how would you characterise 2013? It depends where you are
sitting, of course.
Most Europeans continue to wait for a genuine recovery, although there is hope in
the ERA’s forecast that growth will accelerate next year and in 2015. Among the biggest rental
companies here, the battle is focused on efficiency rather than expansion, as Loxam’s Gérard
Déprez remarked at the first International Rental Conference in Beijing in October.
North America continues to enjoy high rates of rental growth, with the industry confident
that these rates will continue to increase in the coming years. Rental in the US is expanding
a lot faster than GDP, and there are no immediate signs that the trend will stop. Even so, it is
reasonable to ask if such growth will continue: can increases in rental penetration - if that is
indeed what is behind the figures - continue at current rates?
Elsewhere in the world, rental is characterised by an upwards trajectory, even if heavily
influenced by economic highs and lows, with markets steadily maturing.
All these trends are evident in the latest ERA/
IRN
RentalTracker for Europe and our
annual World Confidence Survey, published in this issue (see page 17). More than 360 rental
companies around the world responded to the survey, so it provides a fantastic – and
generally positive – snapshot of current conditions.
And what of the past 12 months? A look at the most read rental stories of 2013 from
KHL.com reveals what it is that gets people interested, which, unsurprisingly, is ‘people’
stories and ‘big company’ news. When a CEO leaves a company, you can be guaranteed a high
readership – Manitou’s Jean-Christophe Giroux departure announcement in March was one of
the most viewed stories of the year.
Acquisitions by Stavdal and HSS, to name just two, generated a lot of interest, as did the
link-up between Hertz and APR Energy in the Middle East. Hewden’s ‘core products’ delivery
guarantee was another top story of the year, along with A-Plant’s launch of a new ‘express’
stories for city centres and GAM’s joint venture in Peru.
Manufacturer stories of most interest usually relate to bad financial news or significant
product or strategy announcements, such as Caterpillar’s recent engine ‘de-tiering’ story
and the end of the Kobelco/CNH alliance, both garnering many thousands of page views. Don
Ahern’s acquisition of Snorkel was another of the most avidly followed stories of the year.
These are the kinds of events that make it so interesting to report on the industry: we look
forward to bringing you the big news in 2014.
Finally, we wish all readers a happy holiday season and successful 2014!
Murray Pollok
Editor,
International Rental News
Correspondence or comments should be sent to:
The Editor,
IRN
, Southfields, Southview Road, Wadhurst, East Sussex, TN5 6TP, UK.
Tel: +44 (0)1892 784088
Fax: +44 (0)1892 786257
e-mail:
The paper in this magazine originates from timber that is sourced from sustainable forests, managed
to strict environmental, social, and economic standards. The manufacturing mill has both FSC & PEFC
certification, and also ISO9001 and ISO14001 accreditation.
KHL’s rental
portfolio
information-store
/
/
A KHL SPECIAL REPORT
A COMPREHENSIVE GUIDE TO THE
2011 GLOBAL RENTAL MARKETS
FROM
INTERNATIONAL RENTAL NEWS
THE RENTAL
REPORT
A year in view
A KHL SPECIAL REPORT
10 YEARS OF RENTAL MANAGEMENT ADVICE FROM
INTERNATIONAL RENTAL NEWS
MAGAZINE
MANAGING
RENTAL
M
04-2008
ERN
Ranking theworld’s largest
rentalcompanies
RankingEurope’s
rgest rentalcompanies
A KHL Group Publication
IRN100: 2004-2008
NEWS
INTERNATIONAL
rent
l
IRN
100
2004-2005
INTERNATIONAL
rent
l
O
fficial magazine of the
ERA
A KHL Group Publication
Volume 13 Issue 7
November-December 2013
NEWS
G
roundforce develops global rental
market for hydraulic shoring struts
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eneva shoring
p46
NEW
PRODUCTS
:
TELEHANDLERS
,
SURFACE
PREPARATION
&
PRESSUREWASHERS
INTERVIEWS
:
H
imoinsa
p
1
3
S
implex
E
quipment
p36
R
esults of
IRN
C
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S
urvey
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F
ebruary
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IRN 11-122013Cover.indd 1
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la
NEWS
INTERNATIONAL
rental
IRN
100
Ranking theWorld’s top 100
rental companies
E
xpanded versionof the IRN
100
published in
theJune 2013 issueof
InternationalRentalNews
3
COMMENT
IRN NOVEMBER-DECEMBER 2013
NEWS
