REGION FOCUS: LATIN AMERICA
INTERNATIONAL AND SPECIALIZED TRANSPORT
■
JULY 2013
22
Business and facilities
This large scale investment into Latin
America has resulted in a surge of facilities
opening across the region. Heavy haul
and lift company Roll-Lift, for example,
is looking to expand its presence with
potential offices in Venezuela and other
Latin American countries.
Hiab has also seen similar growth, as
a company spokesperson explains, “The
volume of Hiab loader cranes is growing
significantly every year and is a substantial
part of our global business. In Chile,
Argentina and Mexico we have several
branches with sales, marketing, service
and parts.”
Liebherr-Werk Ehingen makes 10 %
of its total turnover in Latin America.
“We have sales and service subsidiaries in
Guarantinguetá, Brazil, Santiago, Chile
and Mexico,” a spokesperson says. “The
newest is the Liebherr Mexico subsidiary,
which is responsible for sales, service and
spare parts of Liebherr mobile cranes in
Mexico and other countries of Central
America.” Liebherr also has a mobile crane
division in Buenos Aires, for sales and
services in Argentina and Uruguay. Further
afield, a new sales and service centre in
Miami, USA, will accommodate Liebherr’s
maritime cranes division and business
relations to Central and South America.
The new facility is in Hialeah Gardens,
Okeechobee, USA.
Link-Belt has distributors across
The new Liebherr sales and service centre in Miami, USA
Latin America, including BMC in Brazil,
MADISA in Mexico, Mercóvil in Colombia
(with five dealer offices in Barranquilla,
Bogota, Cali, Medellin and Yopal),
Paramount Gruas in Chile and Argentina
and Cardoze and Lindo in Panama. “In
Brazil, Mexico and Colombia projected
growth for each of these countries for
2013 is at 3.5 % or better and is 4.5 % for
Colombia,” Rogers adds.
Also based in Brazil is the new
Manitowoc EnCore facility in Passo Fundo,
which focuses on refurbishing damaged
cranes. Crane manufacturer Terex also has
a new spare parts warehouse in São Paulo,
Brazil and distributors in Argentina and
Peru. In addition, following the purchase
of Demag Cranes AG, Terex is also training
service staff to cover all Brazilian states.
Meanwhile, XCMG has a manufacturing
base in Brazil, which is about to receive a
US$200 million investment for production,
sales network and training. “XCMG in São
Paulo will become a centre for sales, spare
parts and services for Brazil and the whole
of Latin America,” a spokesperson from
XCMG adds.
Crane manufacturer Zoomlion, which
in 2012 received 15% of its export business
from Latin America, has plans to open a
new factory in this area in the next two
A Link-Belt 120 mt RTC-80130 Series II is
unloaded at Civilia SA in Bogota, Colombia
A Palfinger
PK 63002 EH
Alongside an ATF 220G-5
all terrain, Tadano showed
the 90 tonne capacity
GR-1000XL-2 (left) and
50 tonne capacity
GR-550XL-2 rough
terrains for the
Brazilian market
at the Construction
Expo in São Paulo
last month
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