American Cranes & Transport - December 2014 - page 23

INTERVIEW
ACT
talks to
Maurice
Boukelif
about his new
role as president of
Gunnebo Johnson.
are trulyourbest asset andwework
continuously toencouragean innovational
approach toallworkareas.We trulycare
about our customers, andwehaveahighly
trainedanddedicated team, focusedon
providingour customerswith thebest
possibleexperiencewhencontacting
Gunnebo Industries. Our customer
service team is solutions focusedandwe
strive tonot onlybe the industry leader
inourproducts, but alsowithourpeople.
Webelieve inbuilding strong relationships
withour customers inorder tobea long
termpartnerwhomakes theirbusinessour
business.
Furthermore, ouruncompromising
product quality, reliabilityand
deliveryare second tononeandwe
areuniquely focusedon serving
theneedsof our customerson
aglobal basis. Ourproduct
delivery times arecontinuously
decreasing to respondquickly to
our customers. For instance, our
newly implementedMade toStock
program (110SKUs) allowsus
todeliverpopular sizesof snatch
blocks, overhaul balls, swivels,
andwedge sockets from stock
to twoweeks after receipt of an
order.Wealso launchedournew
FastTrack J-Blockprogramwhich
allowsus to shipwithin fivedays
from receipt of apurchaseorder for
craneblock sizes from5 to100 tons.
Wehaveanextensiveproductportfolio
to serve theneedsof our customers. Our
engineering teamhasbeendesigning
specialty riggingequipment for the lifting
andoilfield industry forover40years.We
utilizemodern software tools anddesign
methods formodeling, documentation
>24
Leading
Gunnebo
andanalysis toquicklymeet customer
requirements aspart of our flexibleand
total solutions strategy.Wehavedeveloped
awide rangeof riggingequipment over the
years amassingmore than16,000designs.
Aspart of our total solutionspackage,we
alsodesignandcustomize someof the
mostdemanding industryapplications.
Newproductdevelopment isunderway
withproducts tobe released into the
market thatwill setGunnebo Industries as
the innovativemarket leader.
Gunnebo Johnson President
Maurice Boukelif said the
biggest challenge in the
industry today is finding
the right peoplewith
the right talent fully
committed to the
success of the
company.
M
auriceBoukelif comes to
Gunnebo Johnsonwithan
impressive track record.
Withmore than30yearsof executive-
level experience inoperations andgeneral
management, hehas enjoyedglobal
successworking forprivate-equityowned,
Fortune500, andmediumelectronics,
semiconductor, aerospace, capital
equipment, defenseandconsumerdurable
goodsmanufacturingcompanies.
Boukelif joined theGunnebo teamas
president inMay2014, andwas tasked
with “leading the transformationof the
company toanoutstandingoperating
company.”
Formost ofhis careerBoukelifhasbeen
acorporate fixer, leading turnarounds,
merger/integrationandcorporate
restructuring. Prior to joiningGunnebo
Johnson, he servedasCOOofMDC
VacuumProducts, aprivateequityowned
portfoliocompany.Hehas alsoworked
at anexecutive level forGlobal Supply
ChainSolutions,Norment SecurityGroup
andCompudyneCorp.Heholdsmaster’s
degrees fromFloridaAtlanticUniversity
andAstonUniversity inEngland, and
several bachelorof engineeringdegrees
from theUniversityofMiami.
“Today,Gunnebo Industries,withboth
Johnsonand liftingproduct lines, is a
multi-facetedglobal organization,” said
Boukelif. “Wearebased inSwedenandwe
havemanufacturing facilities inSweden,
Norwayand theUnitedStates, and sales
companies in10countries.Gunnebo
Industrieshas anextensivedistributor
network inmore than50countries,
making sureourproducts are readily
availableall over theworld.”
Boukelifhas spent the last eightmonths
learning the industry,meetingcustomers
and learningaboutGunnebo Johnson’s
vastproduct line.Wecaughtupwithhim
todiscuss all sortsof trends, issues and
concerns.
WHATDISTINGUISHESGUNNEBO JOHNSON
IN THEMARKETS ITSERVES?
It’s really two things:Wecreatepeaceof
mind, andwecreateoperational efficiency
throughourproductportfolio.Ourpeople
23
DECEMBER 2014
ACT
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