American Cranes & Transport - December 2013 - page 63

63
DECEMBER 2013
ACT
PEOPLE & EVENTS
Shiffler takes on marketing
role for Tadano America
Tadano America has named
Jay Shiffler vice president and
general manager of marketing.
He will direct the marketing
efforts of Tadano America
rough terrain and all terrain
cranes.
“I am very excited to
return to the manufacturing
realm of the crane business,
where I started my career,”
said Shiffler, who was
vice president of business
development for WHECO
Corp. for the last nine years.
“I have always been impressed
with the quality of Tadano
cranes and the brand loyalty
they receive. The level of
satisfaction by those who own
Southern Industrial
Constructors (SIC)
was
recently presented the 2013
Supplier Award for Innovation
by GE Hitachi Nuclear Energy.
A leading provider of turnkey
industrial construction
and plant maintenance
services, SIC is a subsidiary
of EMCOR Group, Inc. SIC
was presented the award
for obtaining the Carolina
Star Safety Award during
SIC’s first year on site;
implementing cost savings
programs that met GE’s
goals; implementing new
improvements/software for
tracking costs, time and
accounts; creating written
procedures for data, safety,
workflow and productivity
programs; implementing
productivity measures
utilizing vending machines
for tools, consumables and
materials; and creating cost
avoidance programs and
customer surveys.
HIGHLIGHT
Tadano units is unbelievably
high, and I’m looking forward
to being a part of the Tadano
team.”
Shiffler will report to
Tadano America President Yo
Kakinuma.
“We are pleased to have Jay
join the Tadano team and
help us take our marketing
efforts to a higher level,” said
Kakinuma. “His experience,
knowledge and relationships
in the crane industry will bring
added strength to Tadano.”
Before taking the position
at WHECO, Shiffler was
vice president of sales and
marketing at Manitex and
also the general manager of
sales for Kobelco America. He
started his career in the crane
business in 1979 with
Link-Belt.
Jay Shiffler has been
named vice president
and general manager
of marketing for
Tadano America.
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