2 - 4 MAY, 2017

International Rental Exhibition

Amsterdam RAI, the Netherlands



Amsterdam RAI, the Netherlands

2 - 4 MAY

International Rental Exhibition

Record numbers at IRE

The International Rental Exhibition (IRE) attracted a record number of delegates at its latest show – 1600 – compared to 1035 three years ago, representing an increase of 54.5%.


The IRE show was held alongside the European Rental Association’s (ERA) annual Convention, at the RAI Centre in Amsterdam, the Netherlands, from 2-4 May. The 1600 delegates includes all ERA’s visitors and exhibitor staff.


The general consensus was one of positivity at the show, which saw 65 exhibitors showcase new and existing products, aimed at the construction rental market.


There were over 70 brands of equipment on show, from exhibitors such as JCB, Ammann, Case Construction, Hitachi Construction Machinery (Europe), Atlas Copco Portable Energy, Volvo Construction Equipment, Wacker Neuson, Ditch Witch, Vermeer, Thwaites and Yanmar Construction Equipment Europe, among many more.


Speaking at ERA’s Convention, ERA president Pierre Boels, said, “The show has overwhelmed our expectations, since the exhibition sold out much earlier than expected. We are very pleased to welcome over 60 exhibitors, including also first time exhibitors.


“Few events in Europe give the opportunity to the manufacturers and other suppliers of the rental business to meet with the European rental business experts, all at once.”


Meanwhile, exhibitors spoke of the quality of people at the show, insisting influential buyers and decision makers visited their stands throughout the three days.




Jesús Martίnez, commercial manager, AEM, said, “The show has been good for us. We have not had a flood of people, but we’ve had good people come here. It is better to have one good person than 100 not so good. We have made some leads.”


JCB proved to be a major attraction at the show, following its launch into the access market. And, Phil Graysmark, sales director, JCB Access, said, “Obviously there’s been an attraction at our stand because of our new access equipment.


“We’ve had a lot of people on the stand and a lot of potential customers. It’s a shame we couldn’t bring all of our new access equipment really, but what we have brought seems to have gained some attention.”


He added that, overall, it had been a really good show for JCB, at the perfect time as far as its access launch was concerned.


The adjoining show APEX attracted 4650 delegates in total, including exhibitor staff, compared to 4400 in 2014. APEX delegates also had free access to IRE.


See you in 2020

For the global rental industry

A new concept

Four events stronger together
in one new venue

The International Rental Exhibition (IRE) will be held along side the APEX exhibition, the European Rental Awards and the ERA Convention.


Reasons to attend

The International Rental Exhibition (IRE) is the hub for the rental industry, with opportunities to meet suppliers and manufacturers face to face, as well as learning about new products and market trends. It's a must attend event for...


Top rental buyers

The International Rental Exhibition (IRE) returns to Amsterdam and the RAI exhibition centre in 2017, but with a fresh approach and a new exhibition hall – the just-opened Amtrium.


Online Registration is now closed

This service is no longer available, but you can always register on site


Exhibitors profile

  • Compact construction equipment
  • Generators and compressors
  • Small tools and equipment
  • Aerial platforms/scaffolding
  • Landscaping/groundcare equipment
  • Rental software specialists
  • Asset tracking technology

Floor plan

The International Access Platform Exhibition

The International Rental Exhibition

ERA Convention


Rental Awards

“The organisers should be congratulated for securing most of the top organisations from European rental markets who were each represented at the very highest level”.


Paul Hay, Former Managing Director, Generac Mobile Power









In official cooperation with:

Organized by Industrial Promotions International in association with International Rental News    IRE 2017 ©