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PUMPS
IRNMARCH 2015
Rentalmomentum
Dewatering pump
manufacturers are reporting
increasing demand from the
rental sector, withmore
companies now entering the
rental market themselves.
IRN
tests thewater.
T
herehasbeenplentyof news from thepumps
sector in the last few months, not least the
decision by manufacturer Tsurumi Europe to
enter the rental market by setting up a new rental
operation inStrasbourg, France.
The move came as the company acquired its
Belgian distributor and rental company Marine
Motors & Pumps (MM Pumps). Tsurumi said the new
wholly-owned French rental company – Tsurumi
Pompes Location (TPL) – would focus on the
country’s rental potential and grow its presence in
themarket.
The manufacturer has been present in the French
market for years through its subsidiary CE2A-
Tsurumi France, located in the south of France. Now,
thanks to thisnewdevelopment, the company said it
would serve themarket directly for both customer’s
distributionand rental requirements.
Tsurumi said TPL would stock a large number of
pumps and accessories, and employ a number of
qualified pump rental professionals. It added that
the MM Pumps business in Belgium will support its
operationandgrowth inFrance, both technicallyand
logistically.
TPL head of operations Gaetan Beaulieu said, “The
French dewatering pump rental market is a major
area where we see the main submersible pump
players.
“Now is the perfect time for Tsurumi to establish
its own rental operations to cover unreached
rental customers and capitalize on growing market
potential.”
Tsurumi said it had thousands of pumps at its
warehouse in Belgium and almost all of its 250
pumpmodels, withpower outputs up to 110 kW, were
available for rapid delivery. Tsurumi also has a large
stock of spare parts in Germany as well as support
fromCE2A-Tsurumi France.
“Availability is everything,” said Daniel Weippert,
managing director at Tsurumi Europe. “We are very
excited to be able to make our pumps available to
customers in France – not only by existing stock
outlets in our dealer network, but also by direct
rental, even for special applications.
“At the same time, our new rental operation in
France aims to strengthen existing relationships
to equipment rental companies by giving them the
opportunity to rent larger and special pumps at
short notice.
Renter-manufacturer
Another renter-manufacturer in this sector is Xylem,
which manufactures Flygt and Godwin pumps,
operates in 150 countries and has a rental bank of
20000productsworldwide.
Newly-appointed dewatering rental manager for
Europe, the Middle East, Africa and the Asia Pacific,
Kieran Gagg, said, “We are seeing a continued
shift across our customer base from purchasing
dewateringequipment to renting it.
"The rental market is growing as more customers
look for a ‘pay-as-you-go’ option, likely due to
scarcityof capital andeconomic uncertainty.”
Mr Gagg said there weremany benefits to renting,
including less capital investment and the fact that
equipment ismaintainedand storedby theprovider.
“Renting can be a smart option for customerswho
donot need to invest inequipment forwhat canbea
temporary need. Calculating the true cost of owned
equipment can be tricky while renting means there
is adefinitive cost andbottom line.
“In addition, renting equipment includes full
maintenancewhichmeansnomajor repair costs –no
need forworkshops, large storageareas, spareparts
inventory,maintenance recordkeepingormechanics
– inotherwords, noadditionalmaintenancepayroll.”
(Back) MM Pumpsmanaging director Johan Dekker; (front left)
Daniel Weippertmanaging director at Tsurumi Europe; (front
right) TPL head of operations Gaetan Beaulieu
Another renter-manufacturer in this sector is
Xylem, whichmanufactures Flygt and Godwin
pumps, operates in 150 countries and has a rental
bank of 20000 products worldwide
