27
RENTALSOFTWARE
IRN JANUARY-FEBRUARY 2015
Systems – a software company for the event
rental industry. The company has just updated its
entertainment equipment rental and production
management business management software
HireTrack to a new version, HireTrackNX.
The company currently has 550 companies in
about 22 countries using the HireTrack software
with an average of 5,500 people using it on a daily
basis, and a further 130 companies signed up to
the updated HireTrack NX package – a figure that
Mr Rose said was increasing daily as more of its
existing customers upgraded.
“The industry has changed a lot in 20 years,”
Mr Rose said. “Now it’s far more about knowing
how much money your kit is earning – data out
rather than data in. Our software provides all the
information you need for a certain job; from the
equipment requiredandonwhat date, toavailability
checks in real timeandpriceoptimisation, all across
multiple depots. It allows users to put together
highly accurate pitches.”
In terms of user profiles, Mr Rose said it was an
open book – “Anyone from single users to hundreds
of users. It really is across the board. We find that
theway that aprofessional small companyoperates
and a larger company operate are actually very
similar, frompitching to invoicing andpricing.”
Mr Rose added, “I think the events industry tends
tobequiteagood reflectionofwhat theeconomy is
doing. We have had new customers knocking on our
door for HireTrack NX, not just existing customer
– in fact we’ve had more new customers this year
than the last three years put together.”
Oil fields
Meanwhile, Helen Sowerby, COO at software
developer Result Group, said the company had
branched out into the oilfield rental market, where
Ms Sowerby said there was a clear need for better
cost management. She said the oilfield equipment
rental software programmes covered everything
from the logistics ofmanaging tools and equipment
in the field, including delivery and pickup from
well and job sites to the complex charging and
utilisation recording that is essential for accurate
costmanagement andbilling tooilfield customers.
“We are seeing a change in the economics of the
oilfieldworld, with lots of pressures bringing prices
down – fracking, for instance – making the cost of
extraction very important. Until recently, a large
customer that we targeted didn’t bother to track
the costs of what they were supplying to the site.
Now these types of costs are becoming far more
relevant.
Result Group has been around for nearly 20 years,
having started in UK market back in 1994 and then
expanded into Europe and beyond. Ms Sowerby said
now around 65% of the company’s business came
from theUS, with some customersalso in theMiddle
East andAustralia.
“We think of ourselves as having three markets
–specialist rental, re-rental and contractors looking
for rental software to manage equipment,” Ms
Sowerby said.
The company’s Rental Result software covers
the purchase of assets and the asset lifecycle as
well as the rental process. This means everything
from quotes and CRM to logistics and equipment
also provide real-time information pertaining to
fleet utilisation, performance improvisation and
customer service. Organisations are also looking at
leveraging technology to improve returnon assets.”
Singapore-based rental company Tat Hong
recently adopted equipment rental and asset
management software from Ramco to manage its
fleet of over 1500 crawler, mobile and tower cranes.
It said it had previously run different software, but
wouldnowuseRamco's single integratedplatform.
Ramco Equipment Rental and Asset Performance
Management software features built-in analytics,
mobility and integrates data visualisation using
GoogleMaps.
“Our partnership with Tat Hong illustrates how
Ramco is able to transform heavy asset operators
bymigrating their functions frommultipledisparate
systems to an integrated solution,” Mr Singh said.
“Currently, we have more than 5000 users for the
solution, and it can be effectively utilised by mid-
size equipment rental companies, just aswell.”
Events
Software companies are also targetting sectors
aside from core construction equipment rental.
David Rose, for instance, is a director at Navigator
Helen Sowerby, COO at software developer Result Group
TheWernick Group has launched a redesignedwebsite:
reflecting the fact that Wernick Event Hire
has been streamlined toWernick Events, and Group Company PK
Accommodation has now become part of theWernick brandwith
its new name, Wernick Refurbished Buildings
New features for Enfinity rental management software Release 3
have been introduced by Solutions by Computer (SBC), including
e-Sign electronic signature capture, StreetEagle GPSmobile
workforcemanagement, and consolidated invoicing capabilities
Armada Dynamics has launched an upgrade to its Armada EQM rental management software. The upgrade toMicrosoft Dynamics NAV
version 2015 is said to bring newmobility and business intelligence functionality – allowing the use of mobile devices, for instance
