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Printedby:
WarnersMidlandsPLC, UK
ERA/
IRN
RENTALTRACKER
13
Sentiment pickedup in the last three
months of the year, but caution still
reigns in theRentalTracker.
LATAM40RANKING
16
Meawhile, wepublishour first rankingof the top40
rental companies in LatinAmerica.
PRODUCTFEATURE: COMPACTION
22
The compactionmarket is changing, withnew competition in
Europeandan increasing focus on technology.
PRODUCTFEATURE: RENTALSOFTWARE
26
Softwaredevelopers are targetingnew sectors in the rental
industryandare seeking toextend their reachbeyond the
bigplayers.
SHOWGUIDE: THERENTALSHOW2015
30
A look at theAmericanRental Association’s 59
th
annual
conventionand rental trade show.
PREVIEW: INTERMAT
32
April sees theglobal constructionequipment industrymake
its triennialmigration to France for the Intermat exhibition.
IRN
previews theevent.
SHOWGUIDE: EXECUTIVEHIRESHOW
35
TheExecutiveHireShow takes place from 11 to 12 Februaryat
theRicohArena inCoventry, UK, andexhibition space for this
rental festival was all snappedup inNovember.
INTERNATIONALRENTAL
43
CONFERENCE (IRC): REVIEW
A reviewof some keypoints fron the 2
nd
IRC, which tookplace
inShanghai, China, inNovember, aswell as a look ahead to the
2015event.
Hitachi Construction
Machinery (Europe)
launch pad for a new
light compaction range of
rammers, vibratory plates
and rollers. See page 22.
NEWS&KHL.COMROUND-UP
6
HSS to launch IPO; deadline for theEuropeanRental Awards;
Tsurumi enters rental; plus other news from theglobal
rental industry.
KEVINAPPLETONCOLUMN
9
Technologyhas hadan impact on service industries
and the rental sector inparticular.
KevinAppleton
breaks it down.
INTERVIEW:
10
ZHANGCHUNYU,
HORIZONEQUIPMENT
EuanYoudale
spokewith thegeneral
manager of Chinese rental
companyZhangChunyu to findout how
the sector is set to changeandgrow.
ROUSESERVICES
39
RouseServices provides fourthquarter and full-year 2014data
andanalysis of theUSandUK rentalmarkets.
RENTALMANAGEMENT
41
For a rental company, being tradedona stock exchangehas
advantages and challenges –
Jeff Eisenberg
explains.
ERAPAGE
45
TheERA’s looks at someof its keyevents in 2015, including its
annual convention inJune.
FACES&PLACES
47
Peopleandevent news from theglobal rental sector.
HOWTOSUBSCRIBETO
IRN
To receive, or to continue receiving your FREE subscription
to
International Rental News
go to:
…inside
KHLGroup on theweb
Visitwww.khl.com for awide rangeof editorial features,
includingbreakingnews, ‘webexclusive’ articles, our Videozone
andmore. Readers canalso register to receive thedigital issues
of allmagazines in theKHLportfolioat:www.khl.com/irn.
■
Seepage8 formoreon khl.com.
ISSNNo: 1749-5040 (Print)
ISSNNo: 1749-5059 (e-mail)
©Copyright KHLGroup, 2015
rental
Official magazine of the ERA
NEWS
INTERVIEW:
HorizonEquipment,China
p10
LATAM40:
LatinAmerica’s
rental leaders
p16
Rental
software
p26
Compaction
p20
INSIDE: ERA/
IRN
RENTALTRACKER, THE RENTAL SHOW, EHS, INTERMAT
Volume 15 Issue 1 January-February 2015
INTERNATIONAL
A KHL Group Publication
…outside
5
CONTENTS
IRN JANUARY-FEBRUARY 2015
REGULARS
FEATURES
ERA
/
IRN
35
43
32
30
