19
ERA/
IRN
RENTALTRACKER
Timeutilisation trend
FIGURE 6
Deteriorating
Balance of opinion
Same Improving
+5.1%
24.6%
45.8%
29.7%
+11.4%
24.1%
40.5%
35.5%
+22.4%
17.0%
43.6%
39.4%
+35.0%
13.1%
38.7%
48.2%
+18.4%
17.6%
46.4%
36.0%
150%
100%
50%
0%
-50%
Q
3-09
Q
4-09
Q
1-10
Q
2-10
Q
3-10
Q
1-11
Q
2-11
Q
3-11
Q
4-11
Q
4-10
Q
2-13
Q
3-13
Q
4-13
Q
1-14
Q
4-12
Q
3-12
Q
2-12
Q
1-12
Q
1-13
+7.3%
23.6%
45.5%
30.9%
+5.6%
26.8%
40.8%
32.4%
+14.3%
21.4%
42.9%
35.7%
SPONSOREDBY
IRN JUNE 2014
expecting to increase investment by at least 10%.
Companies in the UK, Nordic region, multinationals
and in Germany were the most likely to increase
spending. TheUK leads theway in thismeasure,with
almost 60% of companies intending to significantly
increase investment this year.
These investment intentions improve further
in 2015, with 46% of companies planning to
make +10% increases in CapEx next year. Nordic
companies seem most bullish on this measure,
but UK and multinational companies, along with
German companies, also have higher than average
spendingplans.
UK on the up
Country wise, the trends from previous surveys are
broadlyconfirmed. TheUK remains themostpositive
rental market in the region, with multinational
companies also feeling positive. Coming next in the
list are Nordic companies, which reported similar
or improved results in all measurement categories
compared to the previous quarter.
Germancompanies–onasmall sample–alsocome
near the top inmostmeasures, notablyonquarterly
business growth and employment intentions.
Benelux companies, meanwhile, remain firmly in
the middle of the league table, with a declining
positive balance of opinion on current conditions
and a smaller proportion reporting quarterly year-
on-year growth – 40% compared to 57% at the end
of 2013.
In terms of theoutlook 12months ahead, themost
optimistic companies are in the UK – with more
than a third forecasting ‘much better’ conditions,
followedbymultinationals (20%), Nordic companies
(18%) and Spain (14%).
Of course, ‘much better’ is saying quite a lot. Add
in those prepared to say that conditions will only
be ‘better’ and the proportions rise dramatically
– 56% of all companies in Europe, 100% of the
UK respondents, and 60% or more in the case of
Nordic, Benelux andmultinational companies.
Andagain, Spain showsaclear positive trend, with
71% of companies expecting business in a year’s
time to be better or much better. We need hardly
point out that, as always, context is all.
IRN
EMPLOYMORE
36.4%
EMPLOY LESS
8.3%
NOCHANGE
55.4%
Asked end of
Q1 2014
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